Many people do the mistakes with their SEO strategy because they do not have the knowledge or because they try to work around search engines. Google with other leading search engines try their best to give relevance and quality to the search queries. This is why you have to make sure that your site is optimized in effective way in case you wish that you can be found online for the relevant keywords for your business.
You should not expect to rank well in few days
There are common mistakes that you have to avoid if you want to succeed with the SEO. SEO is not about pressing the buttons and get the website at the top at once. This is why you should never have unreasonable expectations. There is the expectation that the SEO is going to bring instant traffic to the website but this is not the case. If you want to get high traffic to your site, you have to look for Google Adwords.
It takes time to have the site that has been optimized to reach to the top rank and this can take around 3 months depending on the competitions of the keywords and the industry for the keywords that the user is targeting. As a SEO consultant in Los Angeles, I have learn that all you need to do is to influence the indexing of search engine so that they may favor your website compared to other sites. If any other company had optimized site and it has been on the ranking on the first position for at least 5 years, you have to know that you cannot surpass it easily.
There is more to ranking that a SEO friendly website
Google is concerned more on the authority. You have to think about the popularity and age. The age is about the length of the times that the site has been published in Index of Google. The popularity is about quantity and quality content with the relevant and incoming links that the website may be having. Even if you may not change the age of your website, your popularity is going to be influenced if you have a coherent content and a good plan for your digital networking.
The changes in the algorithm of Google came with the penalties for the website that are being over-optimized or with low quality links. Now being able to rank high is for someone who really deserves it. People also hire a wrong SEO consultants and SEO agency. You may hire a SEO consultant who is lazy, outdated or incompetent. This is still about using the outdated tactics and you can get your website banned and penalized by Google. Hiring a wrong SEO agency is not only about wasting your money but it also damages the reputations of your website. You should not also put too much emphasis on the link building.